Is Your Website Up To Date With Latest SEO Techniques?
Do you own a business in London? London is one of the most happening and largest cities in the world and people from various parts of the world come to this city to earn their living. One can get almost anything he or she desires in London. But just having a business is not enough anymore today, along with the business one must also have an online presence. Online presence in nothing but creating a website for the company and optimizing it in such a way that it appears on top in search engines like Yahoo and Google. We all have heard about the significance of the content quality and the role played by it in improving the rankings of SEO. But according to the recent Google Panda update, content is the most important factor. In fact, Panda has slapped even the most credible websites on internet. This latest update has made many businesses to think again about their SEO methods. SEO consultant London had to find some new ways to fight this issue. So what type of changes the online businesses need to adapt for a perfect SEO technique?
Interlinking within the site, setting up titles of your web pages, meta descriptions, maintaining content and etc are called on-site SEO, and getting links to your website from other websites is called off-site SEO. As mentioned earlier, content quality was very important and was highly valued in the world of marketing but the latest Panda update filtered out and put many websites that has very low or copied content into garbabge. Those sites were given penalty even by Google, i.e : Google removed such sites from its ranking and Google decided not to rank such sites anymore. As a result, blogs that copied the content from other websites and made a remake of their own content are affected to a great extent. So, these days content become more crucial, on the other hand, Google always emphasize natural link building, and the last panda updates focused on anchor text in backlinks as well.
You need to make sure to moderate the ads on website. Websites that have been created in specific to promote ads have been affected the most. Back links have always been the main reason for the success of a website. You must ask your London SEO consultant to pay attention on these details.
Source : https://seoconsultantslondon.webs.com/